Mental Health as Competitive Advantage: Rethinking Employee Wellbeing for Resilient Organizations
Wellbeing, in this light, is not a perk — it is the silent engine of sustained competitive advantage. While physical,...
Dr. Shubhra Hajela
Dr. Shubhra Hajela is an Organizational Psychologist and the Founder & CEO of Birdie Consulting, a Hyderabad-based firm that brings the science of psychology to the art of work. Her consulting practice helps organizations build healthier cultures, stronger leaders, and more human workplaces by aligning wellbeing with performance and culture transformation.
With over 15 years of experience across academia and industry, Shubhra has taught at premier institutes like IIM Raipur and the Tata Institute of Social Sciences, and led employee wellbeing and culture mandates at Genpact, Concentrix, and TikTok, Bytedance—where she served as the Global Culture and Employee Wellbeing Leader.
At the heart of her work is a simple belief: when people thrive, organizations do too.
